Meet Tomi Ahmed & Leo Gibbon,
The Creative Duo Behind IIUVO
IIUVO | iuvō | Latin:
to help, aid, assist,
to please, delight, gratify
IIUVO is a London-based contemporary fragrance house that finds poetry through the art of olfactory.
Dismantling preconceived notions of the world of fragrance, co-founders Tomi Ahmed and Leo Gibbon explore the evocative nuances of scent, referencing music, film, photography and other mediums to capture the wearer's imagination.
For the launch of their new fragrance BULLSHIT, made in collaboration with Mexican artist Stefan Brüggemann, we spoke with the creative duo to learn more about their artistic process for translating scent.